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~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]"
~isPartOf:"Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen"
~isPartOf:"UZH Business Working Paper Series"
~subject:"Beziehungsmarketing"
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Arbeitspapier / HHL, Leipzig Graduate School of Management
Journal of sport management : the official journal of the North American Society of Sport Management
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
UZH Business Working Paper Series
European Sport management quarterly : ESMQ
9
International journal of sports marketing & sponsorship
9
Sport management review
6
Customer-centric marketing strategies : tools for building organizational performance
3
International journal of sport management and marketing : IJSMM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of strategic marketing
2
Sport, Business and Management : an international journal ; SBM
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Central European business review : CEBR
1
Digital business
1
Diskussionspapiere / Department für Agrarökonomie und Rurale Entwicklung / Department für Agrarökonomie und Rurale Entwicklung : Diskussionsbeitrag
1
E-marketing in developed and developing countries : emerging practices
1
European journal of operational research : EJOR
1
Future Business Journal
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of Indian business research
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Managing service quality : MSQ ; an international journal
1
Marketing analysis in sport business : global perspectives
1
Marketing i menedžment innovacij : m&mi
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle
1
Qualitative market research : an international journal
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
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ECONIS (ZBW)
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1
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
5
Markenpersönlichkeit von Fußballvereinen
Alexa, Frank
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 167-193)
.
2014
Persistent link: https://www.econbiz.de/10010354050
Saved in:
6
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
7
Toward team or player? : how trust, vicarious achievement motive, and identification affect fan loyalty
Wu, Shih-Hao
;
Tsai, Ching-Yi Daphne
;
Hung, Chung-Chieh
- In:
Journal of sport management : the official journal of …
26
(
2012
)
2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009540557
Saved in:
8
Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie
;
O'Cass, Aron
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
Saved in:
9
A conceptual framework for understanding relationships between sport consumers and sport organizations : a relationship quality approach
Kim, Yu Kyoum
;
Trail, Galen
- In:
Journal of sport management : the official journal of …
25
(
2011
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10008933640
Saved in:
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