Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Year of publication: |
2020
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Authors: | Katz, Matthew ; Baker, Thomas A., III. ; Du, Hui |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 1, p. 9-21
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Subject: | consumer behavior | fan identification | network theory | sport fans | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Persönlichkeitspsychologie | Personality psychology | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Markenführung | Brand management | Social Web | Social web | Soziale Beziehungen | Social relations | Clubtheorie | Club theory | Markenimage | Brand image | Arbeitsgruppe | Team |
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