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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Betriebswirtschaftslehre für Technologie und Innovation"
~isPartOf:"Gabler Research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Kundenbeziehungen im Dienstleistungsbereich"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Empirische Methode"
~subject:"Erfolgsfaktor"
~subject:"Hospital"
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Search: "Customer relationship management"
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Brand management
Deutschland
Empirische Methode
Erfolgsfaktor
Hospital
Beziehungsmarketing
508
Relationship marketing
508
Lieferantenmanagement
224
Supplier relationship management
224
B-to-B-Marketing
160
Business-to-business marketing
160
Consumer behaviour
72
Konsumentenverhalten
72
Marketing management
59
Marketingmanagement
59
Customer value
54
Kundenwert
54
Salespeople
51
Verkaufspersonal
51
Theorie
50
Theory
50
Customer satisfaction
49
Kundenzufriedenheit
49
Customer integration
40
Kundenintegration
40
Selling
40
Verkauf
40
Germany
39
Betriebliche Wertschöpfung
38
Value creation
38
Social Web
37
Social web
37
Firm performance
35
Unternehmenserfolg
35
Business network
32
Confidence
32
Dienstleistungsqualität
32
Innovationsmanagement
32
Service quality
32
Unternehmensnetzwerk
32
Vertrauen
32
Innovation management
31
Markenführung
31
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Undetermined
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48
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21
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8
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German
49
English
39
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Meffert, Heribert
5
Huber, Frank
3
Bartl, Michael
2
Bauer, Hans H.
2
Betz, Jürgen
2
Bruhn, Manfred
2
Chen, Annie Huiling
2
Ewing, Michael
2
Kleinaltenkamp, Michael
2
Krieger, Katrin
2
Nyadzayo, Munyaradzi W.
2
Peng, Norman
2
Prohl-Schwenke, Katharina
2
Schnoor, Anje
2
Steinhoff, Fee
2
Woisetschläger, David
2
Albers, Sönke
1
Alt, Rainer
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Bach, Norbert
1
Backhaus, Christof
1
Baek, Ingee
1
Basu, Sriparna
1
Bekk, Magdalena
1
Benkenstein, Martin
1
Benning-Rohnke, Elke
1
Bergamschi, Mara
1
Bliemel, Friedhelm
1
Bonner, Joseph M.
1
Bouncken, Ricarda
1
Boztuğ, Yasemin
1
Burgess, Thomas F.
1
Böing, Christian
1
Caigny, Arno de
1
Cao, Guangming
1
Capon, Noel
1
Casidy, Riza
1
Chang, Yu
1
Christodoulides, George
1
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Münsteraner Führungsgespräch <33, 1997, Münster (Westf)>
1
Published in...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Betriebswirtschaftslehre für Technologie und Innovation
Gabler Research
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business economics : JBE
Kundenbeziehungen im Dienstleistungsbereich
Journal of business research : JBR
149
SpringerLink / Bücher
130
Journal of retailing and consumer services
105
The journal of product & brand management
99
The journal of brand management : an international journal
89
Gabler Edition Wissenschaft
68
International journal of hospitality management
54
Springer eBook Collection / Business and Economics
49
Journal of hospitality marketing & management
30
Journal of strategic marketing
30
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
Cogent business & management
29
International journal of contemporary hospitality management
29
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
26
European journal of marketing : EJM
25
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
21
The journal of business & industrial marketing
20
Europäische Hochschulschriften / 5
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of travel and tourism marketing
19
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
19
Die Bank
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing
18
Hamburger Schriften zur Marketingforschung
17
Journal of the Academy of Marketing Science
17
Handelsforschung
16
Jahrbuch der Absatz- und Verbrauchsforschung
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
The journal of services marketing
16
European journal of marketing
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Neue betriebswirtschaftliche Forschung : Nbf
15
Research
15
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ECONIS (ZBW)
87
USB Cologne (EcoSocSci)
1
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1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
8
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
9
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
10
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
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