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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Auktion"
~subject:"Consumer behaviour"
~subject:"Einkaufsgemeinschaft"
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Search: subject:"Mobile Marketing"
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Auktion
Consumer behaviour
Einkaufsgemeinschaft
Mobile Marketing
9
Mobile marketing
9
Deutschland
4
Germany
4
Brand management
3
Internet
3
Konsumentenverhalten
3
Markenführung
3
Advertising
2
Advertising effects
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Markenpolitik
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
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Online-Marketing
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Theorie
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Theory
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Werbewirkung
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Werbung
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Auction
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Australien
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BASF Coatings AG
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Bertelsmann AG
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Backhaus, Klaus
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Becker, J.
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Dix, Steve
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Fagerstrøm, Asle
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Jamieson, Kyle
1
Larsen, Nils Magne
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Meffert, Heribert
1
Menon, R. G. Vishnu
1
Phau, Ian
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Sajad Rezaei
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Journal of promotion management : JPM
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Digital advertising : theory and research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft
2
Handbook of research on mobile marketing management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of markets and business systems
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Advances in Consumer Psychology
1
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ECONIS (ZBW)
4
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1
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
2
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Preismanagement im Internet : Dokumentation des Workshops vom 13. November 2000
Meffert, Heribert
(
ed.
);
Backhaus, Klaus
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10013330264
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