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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Einkaufsgemeinschaft"
~type:"article"
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Consumer behaviour
Einkaufsgemeinschaft
Mobile Marketing
5
Mobile marketing
5
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Internet marketing
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Australia
1
Australien
1
Brand management
1
Consumer attitudes
1
Hispanic marketing
1
Hispanics
1
Hispano-Amerikaner
1
Hofstede's model
1
Markenführung
1
Mobile Anwendung
1
Mobile application
1
Mobility
1
Mobilität
1
Performance measurement
1
Performance-Messung
1
Product Placement
1
Product placement
1
SMS advertising
1
USA
1
United States
1
Verbrauchereinstellung
1
apps repatronage intention (ARI)
1
apps retailing
1
attitudes
1
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Atli Geir Hallgrímsson
1
Dix, Steve
1
Fagerstrøm, Asle
1
Jamieson, Kyle
1
Larsen, Nils Magne
1
Menon, R. G. Vishnu
1
Phau, Ian
1
Sajad Rezaei
1
Shimul, Anwar Sadat
1
Valdimar Sigurdsson
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Journal of promotion management : JPM
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Digital advertising : theory and research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handbook of research on mobile marketing management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of markets and business systems
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arab economic and business journal
1
Arts and the market
1
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ECONIS (ZBW)
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1
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
2
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
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