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~isPartOf:"Argumenta oeconomica"
~subject:"Consumer behaviour"
~subject:"Soziologie"
~subject:"Verbraucherverhalten"
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Argumenta oeconomica
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing and consumer psychology series
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Psychology & marketing
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The Cambridge handbook of psychology and economic behaviour
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
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American economic journal : a journal of the American Economic Association
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Arbeitspapier / Sonderforschungsbereich 3, Mikroanalytische Grundlagen der Gesellschaftspolitik, J.-W.-Goethe-Universität Frankfurt und Universität Mannheim
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr
- In:
Argumenta oeconomica
(
2011
)
2
,
pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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