Measurement, reliability and scales construction in a view of classical true-score theory
Year of publication: |
2011
|
---|---|
Authors: | Tarka, Piotr |
Published in: |
Argumenta oeconomica. - Wrocław : [Verlag nicht ermittelbar], ISSN 1233-5835, ZDB-ID 1484670-6. - 2011, 2, p. 65-99
|
Subject: | Messung | Measurement | Wissenschaftliche Methode | Scientific method | Psychologie | Psychology | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory |
-
Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung
Keil, Tobias, (2014)
-
Morales, Andrea C., (2017)
-
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio, (2008)
- More ...
-
Gorynia, Marian, (2012)
-
Tarka, Piotr, (2015)
-
Key determinants of marketing research effectiveness
Tarka, Piotr, (2012)
- More ...