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~isPartOf:"Arts marketing : an international journal : AM"
~isPartOf:"International journal of arts management"
~isPartOf:"Lehrbuch"
~subject:"Consumer behaviour"
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Arts marketing : an international journal : AM
International journal of arts management
Lehrbuch
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Loyalty behaviours and segmentation of performing arts audiences : the case of Théâtre de l'Athénée in Paris
Guillon, Olivia
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10009381391
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2
Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde
;
Marteaux, Séverine
;
Mencarelli, Rémi
- In:
International journal of arts management
10
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003737746
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3
The personality of performing arts venues : developing a measurement scale
Ouellet, Jean-François
;
Savard, Marc-André
;
Colbert, …
- In:
International journal of arts management
10
(
2008
)
3
,
pp. 49-59
Persistent link: https://www.econbiz.de/10003737759
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