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~isPartOf:"Arts marketing : an international journal ; AM"
~isPartOf:"Journal of business research : JBR"
~person:"Ferguson, Shelagh"
~source:"econis"
~subject:"Arts marketing"
~subject:"Branding"
~subject:"Kunst"
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Arts marketing : an international journal ; AM
Journal of business research : JBR
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Understanding value from arts sponsorship : a social exchange theory perspective
Tyrie, Anna
;
Ferguson, Shelagh
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010233204
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