Understanding value from arts sponsorship : a social exchange theory perspective
Anna Tyrie and Shelagh Ferguson
| Year of publication: |
2013
|
|---|---|
| Authors: | Tyrie, Anna ; Ferguson, Shelagh |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 3.2013, 2, p. 131-153
|
| Subject: | Arts marketing | Exploratory research | Social exchange theory | Sponsorship | Value derivation model | Kunst | Arts | Marketing | Forschung | Research | Austauschtheorie | Kulturmarketing | Cultural marketing | Theorie | Theory | Sponsoring |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233204