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~isPartOf:"Arts marketing : an international journal ; AM"
~isPartOf:"Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft"
~person:"Baumgarth, Carsten"
~person:"Tyrie, Anna"
~subject:"Art market"
~subject:"Arts marketing"
~subject:"Brand"
~subject:"Kunst"
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Arts marketing : an international journal ; AM
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
2
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Guest editorial: Brands in the arts and culture sector
Baumgarth, Carsten
;
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 2-9
Persistent link: https://www.econbiz.de/10010431511
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2
Understanding value from arts sponsorship : a social exchange theory perspective
Tyrie, Anna
;
Ferguson, Shelagh
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010233204
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