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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Electronic commerce research"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Asien"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Asien
Beziehungsmarketing
Brand
Consumer behaviour
Indien
Luxusgüter
Konsumentenverhalten
20
Brand management
8
Markenführung
8
Brand image
5
Fashion
5
Markenimage
5
Mode
5
Cultural identity
4
Designation of origin
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Kulturelle Identität
4
Luxury goods
4
Relationship marketing
4
Bibliometrics
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Globalisierung
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Globalization
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Markenartikel
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Marketing
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Asia-Pacific region
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Asiatisch-pazifischer Raum
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Brands
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Construal level
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Customer satisfaction
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Einzelhandel
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Ethnocentrism
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Flow experience
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Food market
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Global marketing
2
India
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Aufsatz in Zeitschrift
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1
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Rowley, Chris
16
Bruwer, Johan
7
Olsen, Svein O.
7
Septianto, Felix
7
Thaichon, Park
7
Liu, Matthew Tingchi
6
Arli, Denni
5
Barnes, Bradley R.
5
Cheng, Julian Ming Sung
5
Christodoulides, George
5
Fam, Kim Shyan
5
Guzman, Francisco
5
Ha, Hong Youl
5
Han, C. M.
5
He, Jiaxun
5
Lysonski, Steven
5
Magnusson, Peter
5
Wang, Cheng Lu
5
Chan, Kara
4
Chiu, Weisheng
4
Chu, Rongwei
4
Cui, Geng
4
Diamantopoulos, Adamantios
4
Durvasula, Srinivas
4
Ho Huy Tuu
4
Iyer, Rajesh
4
Lee, Richard
4
Manika, Danae
4
Martinez, Luis F.
4
Michaelidou, Nina
4
Pornpitakpan, Chanthika
4
Quach, Sara
4
Rasiah, Rajah
4
Shukla, Paurav
4
Veloutsou, Cleopatra
4
Warner, Malcolm
4
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
Electronic commerce research
European journal of marketing
International marketing review
The journal of consumer marketing
Journal of business research : JBR
80
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
16
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Psychology & marketing
5
The journal of services marketing
5
European management journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of East-West business
3
Journal of consumer behaviour : an international research review
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
23
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1
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10
of
23
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articles prioritized
date (newest first)
date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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