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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Papadopoulos, Nicolas G."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Social web"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Social web
Welt
Konsumentenverhalten
102
Brand management
37
Markenführung
37
Luxury goods
29
Luxusgüter
29
Relationship marketing
26
Brand image
23
Fashion
23
Markenimage
23
Mode
23
Cultural identity
21
Kulturelle Identität
21
Social Web
18
Globalization
17
Globalisierung
16
Internet marketing
16
Online-Marketing
16
Brand
15
International marketing
15
Internationales Marketing
15
Markenartikel
14
Marketing management
13
Marketingmanagement
13
World
13
Bibliometrics
12
Bibliometrie
12
Customer value
10
Designation of origin
10
Herkunftsbezeichnung
10
Kundenwert
10
Customer satisfaction
9
Digitalisierung
9
Digitization
9
Ethnic group
9
Ethnische Gruppe
9
Kundenzufriedenheit
9
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Undetermined
80
Type of publication
All
Article
116
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Collection of articles of several authors
Conference paper
Sammelwerk
4
Konferenzbeitrag
3
Mehrbändiges Werk
3
Multi-volume publication
3
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Language
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English
Spanish
Author
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Balabanis, George
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Papadopoulos, Nicolas G.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
32
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Septianto, Felix
16
Bartikowski, Boris
15
Pereira, Vijay
15
Dwivedi, Yogesh Kumar
14
Richard, Marie-Odile
14
Sharma, Piyush
14
Shukla, Paurav
13
Balaji, M. S.
12
Kukar-Kinney, Monika
12
Malik, Ashish
12
Teng, Lefa
12
Veloutsou, Cleopatra
12
Wang, Cheng Lu
12
Filieri, Raffaele
11
Christodoulides, George
10
Guzman, Francisco
10
Krishen, Anjala S.
10
Thaichon, Park
10
Behl, Abhishek
9
Chebat, Jean-Charles
9
Huarng, Kun-Huang
9
Liu, Martin J.
9
Martin, Drew
9
Mattila, Anna S.
9
Melewar, T. C.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Rana, Nripendra P.
9
Roy, Rajat
9
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing and consumer services
17
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Journal of international marketing
6
European management journal
5
Journal of marketing theory and practice
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
The journal of services marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Cross-cultural buyer behavior
2
Dimensions of international business
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of marketing theory and practice : JMTP
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international journal of bank marketing : IJBM
2
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Source
All
ECONIS (ZBW)
120
Showing
1
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10
of
120
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date (newest first)
date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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