Customer engagement with digitalized interactive platforms in retailing
Year of publication: |
2023
|
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Authors: | Roy, Sanjit ; Gaganpreet Singh ; Sadeque, Saalem ; Harrigan, Paul ; Coussement, Kristof |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
|
Subject: | Customer engagement | Digitalized interactive platform | Self-determination theory | SEM-ANN | Service dominant logic | Subjective well-being | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Einzelhandel | Retail trade | Kundenservice | Customer service |
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