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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Chebat, Jean-Charles"
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Luxury goods"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Consumer behaviour
Digitalisierung
Indien
Luxury goods
Markenartikel
Social web
Konsumentenverhalten
110
Brand management
32
Markenführung
32
Luxusgüter
29
Relationship marketing
25
Beziehungsmarketing
24
Cultural identity
20
Kulturelle Identität
20
Fashion
19
Mode
19
Internet marketing
18
Online-Marketing
18
Social Web
18
Brand image
17
Markenimage
17
Brand
15
Einzelhandel
15
Globalization
15
Retail trade
15
Bibliometrics
14
Bibliometrie
14
Globalisierung
14
Customer satisfaction
13
International marketing
13
Internationales Marketing
13
Kundenzufriedenheit
13
Online retailing
12
Online-Handel
12
Marketing management
11
Marketingmanagement
11
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
10
Dienstleistungsqualität
9
Digitization
9
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118
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2
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Collection of articles of several authors
2
Konferenzbeitrag
2
Sammelwerk
2
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1
Konferenzschrift
1
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Language
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English
Spanish
Author
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Balabanis, George
Beatty, Sharon E.
Chebat, Jean-Charles
Choi, Jeonghye
Cleveland, Mark
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
30
Diamantopoulos, Adamantios
18
Septianto, Felix
18
Valette-Florence, Pierre
15
Richard, Marie-Odile
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
13
Pereira, Vijay
13
Shukla, Paurav
13
Filieri, Raffaele
12
Veloutsou, Cleopatra
12
Balaji, M. S.
11
Christodoulides, George
11
Kim, Kyung Hoon
11
Sharma, Piyush
11
Teng, Lefa
11
Guzman, Francisco
10
Krishen, Anjala S.
10
Kukar-Kinney, Monika
10
Wang, Cheng Lu
10
Behl, Abhishek
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Liu, Martin J.
9
Malik, Ashish
9
Mattila, Anna S.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Parida, Vinit
9
Rana, Nripendra P.
9
Roy, Rajat
9
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Journal of strategic marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
European management journal
5
Journal of international marketing
5
Journal of marketing theory and practice
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of retailing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The journal of services marketing
2
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All
ECONIS (ZBW)
120
Showing
1
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10
of
120
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articles prioritized
date (newest first)
date (oldest first)
1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
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