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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Social web"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Social web
Welt
Konsumentenverhalten
98
Brand management
36
Markenführung
36
Luxury goods
29
Luxusgüter
29
Relationship marketing
26
Fashion
23
Mode
23
Cultural identity
20
Kulturelle Identität
20
Brand image
19
Markenimage
19
Social Web
17
Globalization
16
Globalisierung
15
Internet marketing
15
Online-Marketing
15
Brand
14
Markenartikel
13
Marketing management
13
Marketingmanagement
13
Bibliometrics
12
Bibliometrie
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International marketing
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Internationales Marketing
12
Customer value
10
Kundenwert
10
World
10
Digitalisierung
9
Digitization
9
Personality psychology
9
Persönlichkeitspsychologie
9
Customer satisfaction
8
Designation of origin
8
Einzelhandel
8
Ethnic group
8
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Undetermined
77
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Article
112
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Collection of articles of several authors
Conference paper
Konferenzbeitrag
3
Sammelwerk
1
Language
All
English
Spanish
Author
All
Balabanis, George
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
32
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Septianto, Felix
16
Bartikowski, Boris
15
Pereira, Vijay
15
Dwivedi, Yogesh Kumar
14
Richard, Marie-Odile
14
Sharma, Piyush
14
Shukla, Paurav
13
Balaji, M. S.
12
Malik, Ashish
12
Teng, Lefa
12
Veloutsou, Cleopatra
12
Wang, Cheng Lu
12
Kukar-Kinney, Monika
11
Christodoulides, George
10
Filieri, Raffaele
10
Guzman, Francisco
10
Krishen, Anjala S.
10
Papadopoulos, Nicolas G.
10
Thaichon, Park
10
Behl, Abhishek
9
Chebat, Jean-Charles
9
Huarng, Kun-Huang
9
Liu, Martin J.
9
Martin, Drew
9
Mattila, Anna S.
9
Melewar, T. C.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Rana, Nripendra P.
9
Roy, Rajat
9
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing and consumer services
17
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
European management journal
5
Journal of international marketing
5
Journal of marketing theory and practice
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
The journal of services marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Cross-cultural buyer behavior
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
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ECONIS (ZBW)
113
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41
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113
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41
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
42
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
43
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
44
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
45
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
46
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
47
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
48
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
49
Transformational effects of social media lurking practices on luxury consumption
Leban, Marina
;
Seo, Yuri
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 514-521
Persistent link: https://www.econbiz.de/10012257651
Saved in:
50
Bridging Asia and the world : global platform for the interface between marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
99
(
2019
),
pp. 350-353
Persistent link: https://www.econbiz.de/10012023658
Saved in:
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