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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Dwivedi, Yogesh Kumar"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Social web
Konsumentenverhalten
100
Brand management
38
Markenführung
38
Relationship marketing
27
Luxury goods
24
Luxusgüter
24
Fashion
22
Mode
22
Internet marketing
21
Online-Marketing
21
Social Web
21
Brand image
20
Cultural identity
20
Kulturelle Identität
20
Markenimage
20
Globalization
16
Brand
15
Globalisierung
15
Bibliometrics
14
Bibliometrie
14
Markenartikel
14
Marketing management
14
Marketingmanagement
14
International marketing
11
Internationales Marketing
11
Customer value
10
Kundenwert
10
Marketing
10
Welt
10
World
10
Digitalisierung
9
Digitization
9
Innovation
9
Online retailing
9
Online-Handel
9
Customer satisfaction
8
Einzelhandel
8
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Undetermined
83
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Article
115
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Cleveland, Mark
Dwivedi, Yogesh Kumar
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
30
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Septianto, Felix
16
Bartikowski, Boris
15
Richard, Marie-Odile
14
Shukla, Paurav
13
Balaji, M. S.
12
Pereira, Vijay
12
Sharma, Piyush
12
Veloutsou, Cleopatra
12
Kukar-Kinney, Monika
11
Teng, Lefa
11
Wang, Cheng Lu
11
Christodoulides, George
10
Filieri, Raffaele
10
Guzman, Francisco
10
Krishen, Anjala S.
10
Thaichon, Park
10
Balabanis, George
9
Behl, Abhishek
9
Chebat, Jean-Charles
9
Liu, Martin J.
9
Mattila, Anna S.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Rana, Nripendra P.
9
Roy, Rajat
9
Walsh, Gianfranco
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Choi, Jeonghye
8
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Published in...
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
International journal of Indian culture and business management
14
Technological forecasting & social change : an international journal
11
Journal of strategic marketing
8
The marketing review
8
European journal of marketing : EJM
6
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Psychology & marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information systems management
5
Journal of marketing theory and practice
5
The journal of services marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The international journal of bank marketing : IJBM
3
Cross-cultural buyer behavior
2
Electronic government : EG; an international journal
2
International business review : the official journal of the European International Business Academy
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
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ECONIS (ZBW)
116
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1
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116
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date (oldest first)
1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
5
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
6
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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