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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cheng, Julian Ming Sung"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
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Consumer behaviour
20
Konsumentenverhalten
20
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Fashion
5
Mode
5
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Designation of origin
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
International marketing
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Internationales Marketing
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Marketing
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Online retailing
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Online-Handel
3
Relationship marketing
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Asia-Pacific region
2
Asiatisch-pazifischer Raum
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Brand
2
Cultural identity
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Customer satisfaction
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Einzelhandel
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Ethnocentrism
2
Flow experience
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Global marketing
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India
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Indien
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Innovation
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Internet marketing
2
Kulturelle Identität
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Markenartikel
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Undetermined
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27
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Aufsatz in Zeitschrift
29
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1
Collection of articles of several authors
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Sammelwerk
1
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Beatty, Sharon E.
Cheng, Julian Ming Sung
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Rowley, Chris
82
Warner, Malcolm
34
Oh, Ingyu
18
Rasiah, Rajah
17
Liu, Matthew Tingchi
14
Vrontis, Demetris
14
Septianto, Felix
13
Barnes, Bradley R.
11
Melewar, T. C.
11
Zhu, Ying
11
Cadogan, John W.
10
Thaichon, Park
10
Fam, Kim Shyan
9
Fitzgerald, Robert
9
Wang, Cheng Lu
9
Bruwer, Johan
8
Chan, Kara
8
Ha, Hong Youl
8
Olsen, Svein O.
8
Quach, Sara
8
Seo, Yuri
8
Shoham, Aviv
8
Bang, Nguyen
7
Lee, Nick
7
Magnusson, Peter
7
Papadopoulos, Nicolas G.
7
Selvarajah, Christopher T.
7
Thrassou, Alkis
7
Yuliani Suseno
7
Christofi, Michael
6
Chung, Henry F. L.
6
Cui, Annie Peng
6
Ishikawa, Jun
6
Khan, Huda
6
Oh, Chang Hoon
6
Park, Byung Il
6
Pereira, Vijay
6
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
114
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of retailing and consumer services
23
Journal of strategic marketing
10
European management journal
9
International journal of consumer studies
8
Journal of marketing theory and practice
8
Psychology & marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Technological forecasting & social change : an international journal
7
International journal of hospitality management
6
Journal of service research : JSR
6
The journal of services marketing
6
International business review : the official journal of the European International Business Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Business strategy and the environment
4
Journal of international marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of market research
3
Journal of East-West business
3
Journal of consumer behaviour
3
Journal of global fashion marketing : JGfM
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service theory and practice
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Small business economics : an international journal
3
The International trade journal
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
Thunderbird international business review
3
British journal of management : BJM
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
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ECONIS (ZBW)
29
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1
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10
of
29
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date (newest first)
date (oldest first)
1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
Red matte and glossy blue : how color and reflectance drive consumer indulgence
Khalil, Shadab
;
Chatterjee, Pubali
;
Cheng, Julian Ming Sung
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 426-452
Persistent link: https://www.econbiz.de/10013502575
Saved in:
9
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Yining
;
Ko, Eunju
;
Wang, Huanzhang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012798116
Saved in:
10
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
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