Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Year of publication: |
2022
|
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Authors: | Wang, Yining ; Ko, Eunju ; Wang, Huanzhang |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 1, p. 110-131
|
Subject: | Augmented reality | Decision comfort | Fashion innovativeness | Flow experience | Individualism | Spatial presence |
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