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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Kundenwert
Nachhaltige Entwicklung
Konsumentenverhalten
80
Brand management
32
Markenführung
32
Luxury goods
24
Luxusgüter
24
Relationship marketing
24
Beziehungsmarketing
23
Fashion
22
Mode
22
Bibliometrics
18
Bibliometrie
18
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Brand image
16
Markenimage
16
Marketing management
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Marketingmanagement
16
Innovation
14
Brand
12
India
11
Sustainable development
11
Customer value
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Innovation management
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Innovationsmanagement
10
Markenartikel
10
Digitalisierung
9
Digitization
9
Multinationales Unternehmen
8
Transnational corporation
8
Bekleidungsindustrie
7
Clothing industry
7
Coronavirus
7
Customer satisfaction
7
Einzelhandel
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Undetermined
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Article
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3
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Conference paper
Aufsatz in Zeitschrift
100
Collection of articles of several authors
4
Sammelwerk
4
Konferenzbeitrag
2
Language
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English
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Author
All
Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Laroche, Michel
27
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Septianto, Felix
12
Dwivedi, Yogesh Kumar
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Kukar-Kinney, Monika
10
Pereira, Vijay
10
Sharma, Piyush
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Melewar, T. C.
9
Merchant, Altaf
9
Shukla, Paurav
9
Choi, Jeonghye
8
Gupta, Suraksha
8
Roy, Rajat
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Das, Gopal
7
Fam, Kim Shyan
7
Foroudi, Pantea
7
Geuens, Maggie
7
Kim, Sang Jin
7
Liu, Matthew Tingchi
7
Martin, Drew
7
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
15
Technological forecasting & social change : an international journal
8
International marketing review
7
International journal of advertising : the review of marketing communications
6
Business strategy and the environment
5
International journal of consumer studies
5
Journal of strategic marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Psychology & marketing
4
The journal of consumer marketing
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of human resource management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision
2
Marketing letters : a journal of research in marketing
2
The journal of services marketing
2
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ECONIS (ZBW)
100
Showing
1
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10
of
100
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date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
7
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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