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~isPartOf:"Asia Pacific business review"
~isPartOf:"Australasian marketing journal"
~isPartOf:"British journal of management"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Kukar-Kinney, Monika"
~person:"Lunardo, Renaud"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Globalization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Brand management
Consumer behaviour
Globalization
Indien
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Markenführung
28
Relationship marketing
28
Beziehungsmarketing
27
Emotion
23
Brand image
17
Markenimage
17
Cultural identity
16
Einzelhandel
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Kulturelle Identität
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Kukar-Kinney, Monika
Lunardo, Renaud
Paul, Justin
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Laroche, Michel
40
Dwivedi, Yogesh Kumar
31
Ko, Eunju
24
Park, Jungkun
23
Prentice, Catherine
21
Thaichon, Park
19
Dennis, Charles
18
Dhir, Amandeep
18
Pantano, Eleonora
18
Rana, Nripendra P.
18
Richard, Marie-Odile
18
Chebat, Jean-Charles
17
Sharma, Piyush
17
Diamantopoulos, Adamantios
16
Jebarajakirthy, Charles
16
Das, Gopal
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Pereira, Vijay
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Phau, Ian
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Valette-Florence, Pierre
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Melewar, T. C.
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Foroudi, Pantea
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Balaji, M. S.
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Bartikowski, Boris
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Dawes, John
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Gustafsson, Anders
12
Hollebeek, Linda D.
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Japutra, Arnold
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Asia Pacific business review
Australasian marketing journal
British journal of management
International journal of Indian culture and business management
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
Services marketing cases in emerging markets : an asian perspective
The journal of consumer marketing
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International marketing review
8
Journal of strategic marketing
7
European management journal
6
Journal of advertising
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
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Journal of the Academy of Marketing Science
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
Journal of East-West business
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of business ethics : JBE
2
Journal of service research : JSR
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Thunderbird international business review
2
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ECONIS (ZBW)
135
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51
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135
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51
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
52
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
53
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
54
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
55
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
56
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
57
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
58
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
59
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
60
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
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