The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Year of publication: |
2020
|
---|---|
Authors: | Septianto, Felix ; Kemper, Joya A. ; Chiew, Tung Moi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 445-455
|
Subject: | Advertising | Conservation | Emotion | Numerical information | Prosocial | Konsumentenverhalten | Consumer behaviour | Experiment | Werbewirkung | Advertising effects | Werbung |
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