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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Iyer, Rajesh"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Wang, Cheng Lu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
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Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
72
Brand management
27
Markenführung
27
Beziehungsmarketing
23
Luxury goods
22
Luxusgüter
22
Fashion
17
Mode
17
Social Web
17
Social web
17
Internet marketing
15
Marketing management
15
Marketingmanagement
15
Online-Marketing
15
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14
Markenimage
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Einzelhandel
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Innovation
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Retail trade
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Sustainability
7
Sustainable development
7
Bekleidungsindustrie
6
Clothing industry
6
Corporate reputation
6
Cultural identity
6
Customer satisfaction
6
Firmenimage
6
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84
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84
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84
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Collection of articles of several authors
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Beatty, Sharon E.
Iyer, Rajesh
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Wang, Cheng Lu
Laroche, Michel
28
Diamantopoulos, Adamantios
17
Cleveland, Mark
16
Valette-Florence, Pierre
16
Bartikowski, Boris
14
Richard, Marie-Odile
14
Dwivedi, Yogesh Kumar
12
Balaji, M. S.
11
Pereira, Vijay
11
Sharma, Piyush
11
Teng, Lefa
11
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Filieri, Raffaele
9
Malik, Ashish
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Mattila, Anna S.
8
Oghazi, Pejvak
8
Alamanos, Eleftherios
7
Babin, Barry J.
7
Behl, Abhishek
7
Cornwell, T. Bettina
7
Donthu, Naveen
7
Foroudi, Pantea
7
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of consumer behaviour
Services marketing cases in emerging markets : an asian perspective
The journal of consumer marketing
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
9
International marketing review
8
International journal of consumer studies
7
Journal of strategic marketing
7
The journal of services marketing
6
International journal of advertising : the review of marketing communications
5
Journal of marketing theory and practice
5
Psychology & marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asian journal of business ethics : AJBE
1
Business, finance and economics of China
1
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ECONIS (ZBW)
86
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31
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
32
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
33
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
34
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
35
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
36
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
37
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
38
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
39
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
40
Transformational effects of social media lurking practices on luxury consumption
Leban, Marina
;
Seo, Yuri
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 514-521
Persistent link: https://www.econbiz.de/10012257651
Saved in:
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