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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
Relationship marketing
27
Beziehungsmarketing
26
Brand management
24
Markenführung
24
Cultural identity
16
Kulturelle Identität
16
Brand image
13
Globalization
13
Markenimage
13
Bibliometrics
12
Bibliometrie
12
Globalisierung
12
Luxury goods
12
Luxusgüter
12
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Social Web
11
Social web
11
Brand
9
Fashion
9
Mode
9
Online retailing
9
Online-Handel
9
Internet marketing
8
Markenartikel
8
Marketing management
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Marketingmanagement
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Online-Marketing
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Customer value
7
Digitalisierung
7
Digitization
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Einzelhandel
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7
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7
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7
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76
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77
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1
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
31
Septianto, Felix
26
Ko, Eunju
22
Prentice, Catherine
22
Dwivedi, Yogesh Kumar
21
Park, Jungkun
18
Dhir, Amandeep
17
Jebarajakirthy, Charles
17
Chebat, Jean-Charles
16
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Thaichon, Park
16
Das, Gopal
15
Pantano, Eleonora
15
Balaji, M. S.
14
Japutra, Arnold
14
Richard, Marie-Odile
14
Valette-Florence, Pierre
14
Dennis, Charles
13
Kaur, Puneet
13
Sharma, Piyush
13
Talwar, Shalini
13
Bartikowski, Boris
12
Klaus, Philipp
12
Lim, Weng Marc
12
Lombart, Cindy
12
Otterbring, Tobias
12
Sands, Sean
12
Kukar-Kinney, Monika
11
Lunardo, Renaud
11
Mortimer, Gary
11
Pereira, Vijay
11
Babin, Barry J.
10
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Journal of strategic marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
7
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of advertising
1
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ECONIS (ZBW)
77
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31
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
32
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
33
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
34
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
35
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
36
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
37
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
38
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
39
The phenomenon of purchasing second-hand products by the BOP consumers
Mukherjee, Srabanti
;
Datta, Biplab
;
Paul, Justin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012305907
Saved in:
40
Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
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