Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Year of publication: |
2021
|
---|---|
Authors: | Japutra, Arnold ; Roy, Sanjit ; Pham, Tram-Anh N. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-9
|
Subject: | Age | Brand affection | Brand anxiety | Brand hatred | Consumer negativity | Obsess | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Emotion |
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