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~isPartOf:"Asia Pacific business review"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of bank marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Indien"
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
3,030
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
Assessing the evolution of banking reputation literature : a bibliometric analysis
Carè, Rosella
;
Fatima, Rabia
;
Lèvy, Nathalie
- In:
International journal of bank marketing
42
(
2024
)
5
,
pp. 1059-1091
Persistent link: https://www.econbiz.de/10015057260
Saved in:
5
Attitude formation towards green products evidence in Indonesia : integrating environment, culture, and religion
Suhartanto, Dwi
;
Dean, David
;
Amalia, Fatya Alty
; …
- In:
Asia Pacific business review
30
(
2024
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014444715
Saved in:
6
Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
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