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~isPartOf:"Asia Pacific business review"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Indien"
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Bibliometrics
Consumer behaviour
Indien
Konsumentenverhalten
74
Brand management
31
Markenführung
31
Relationship marketing
25
Beziehungsmarketing
24
Luxury goods
21
Luxusgüter
21
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19
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Kim, Kyung Hoon
Ko, Eunju
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Roy, Sanjit
Seo, Yuri
Laroche, Michel
31
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Septianto, Felix
15
Valette-Florence, Pierre
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Pereira, Vijay
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Shukla, Paurav
14
Bartikowski, Boris
13
Richard, Marie-Odile
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Christodoulides, George
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Guzman, Francisco
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Kumar, Satish
12
Teng, Lefa
12
Veloutsou, Cleopatra
12
Balaji, M. S.
11
Filieri, Raffaele
11
Sharma, Piyush
11
Wang, Cheng Lu
11
Chebat, Jean-Charles
10
Merchant, Altaf
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Donthu, Naveen
9
Gustafsson, Anders
9
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Liu, Martin J.
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Malik, Ashish
9
Mattila, Anna S.
9
Oghazi, Pejvak
9
Roy, Rajat
9
Babin, Barry J.
8
Behl, Abhishek
8
Choi, Jeonghye
8
Dhir, Amandeep
8
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8
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Asia Pacific business review
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
9
The marketing review
9
Asia Pacific journal of marketing and logistics
8
Information systems management
8
European journal of marketing : EJM
6
European management journal
6
International journal of advertising : the review of marketing communications
6
Journal of strategic marketing
6
Psychology & marketing
6
International journal of consumer studies
5
International journal of advertising : the quarterly review of marketing communications
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Electronic government : EG; an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Advances in culture, tourism and hospitality research
1
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ECONIS (ZBW)
86
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86
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
6
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
9
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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