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~isPartOf:"Asia Pacific business review"
~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Indien"
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Bibliometrics
Consumer behaviour
Indien
Konsumentenverhalten
68
Brand management
28
Markenführung
28
Relationship marketing
24
Beziehungsmarketing
23
Luxury goods
20
Luxusgüter
20
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19
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Kim, Kyung Hoon
Ko, Eunju
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Roy, Sanjit
Seo, Yuri
Laroche, Michel
29
Cleveland, Mark
16
Diamantopoulos, Adamantios
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Richard, Marie-Odile
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Septianto, Felix
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Teng, Lefa
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Chebat, Jean-Charles
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Merchant, Altaf
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Sharma, Piyush
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Shukla, Paurav
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Donthu, Naveen
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Filieri, Raffaele
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Guzman, Francisco
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Melewar, T. C.
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Asia Pacific business review
European journal of marketing
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
9
The marketing review
9
Asia Pacific journal of marketing and logistics
8
Information systems management
8
European journal of marketing : EJM
6
European management journal
6
Journal of strategic marketing
6
Psychology & marketing
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
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Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Advances in culture, tourism and hospitality research
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Asian journal of business ethics : AJBE
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ECONIS (ZBW)
79
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61
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
62
Mother-adolescent daughter identity interplay processes
Gillison, Stephanie
;
Givan, Alexa Martinez
;
Beatty, …
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 234-244
Persistent link: https://www.econbiz.de/10011407095
Saved in:
63
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
64
Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
65
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
66
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
67
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
68
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
69
Consumer behavior and purchase intention for organic food
Paul, Justin
;
Rana, Jyoti
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 412-422
Persistent link: https://www.econbiz.de/10009681531
Saved in:
70
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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