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~isPartOf:"Asia Pacific business review"
~isPartOf:"Indian journal of agricultural economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~subject:"Bibliometrics"
~subject:"Brand"
~subject:"Indien"
~subject:"Social Web"
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ECONIS (ZBW)
1,439
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1
Fighting monopolies : the Chinese Belt and Road Initiative, India, and the competition for the marketplace of international development
Palit, Amitendu
;
Bhogal, Preety
- In:
Asia Pacific business review
30
(
2024
)
2
,
pp. 350-375
Persistent link: https://www.econbiz.de/10014444738
Saved in:
2
On the basis of research on "green" in the disciplines of management and business
García Lillo, Francisco
;
Seva-Larrosa, Pedro
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546440
Saved in:
3
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
4
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
5
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
6
Artificial intelligence applications in fake review detection : bibliometric analysis and future avenues for research
Jabeur, Sami Ben
;
Ballouk, Hossein
;
Arfi, Wissal Ben
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014280339
Saved in:
7
Artificial intelligence empowered conversational agents : a systematic literature review and research agenda
Mariani, Marcello M.
;
Hashemi, Novin
;
Wirtz, Jochen
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
Saved in:
8
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
9
Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
Saved in:
10
A bibliometric examination of the literature on emerging market MNEs as the basis for future research
Chabowski, Brian R.
;
Samiee, Saeed
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492743
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