AI advertising : an overview and guidelines
John Ford, Varsha Jain, Ketan Wadhwani, Damini Goyal Gupta
| Year of publication: |
2023
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|---|---|
| Authors: | Ford, John ; Jain, Varsha ; Wadhwani, Ketan ; Gupta, Damini Goyal |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-15
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| Subject: | Advertising | Artificial intelligence | Bibliometric review | Programmatic | TCCM | Künstliche Intelligenz | Bibliometrie | Bibliometrics | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380340