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~isPartOf:"Asia Pacific business review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Bouncken, Ricarda B."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Brand"
~subject:"Indien"
~subject:"Internet marketing"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand
Indien
Internet marketing
Kundenwert
Nachhaltige Entwicklung
Consumer behaviour
84
Konsumentenverhalten
84
Brand management
40
Markenführung
40
Innovation
27
Relationship marketing
27
Beziehungsmarketing
26
Social Web
23
Social web
23
Brand image
21
Luxury goods
21
Luxusgüter
21
Markenimage
21
Bibliometrics
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Bibliometrie
19
Fashion
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Mode
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Online-Marketing
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Innovation management
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Innovationsmanagement
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Marketing management
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Marketingmanagement
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India
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Entrepreneurship
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Entrepreneurship approach
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Knowledge management
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9
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60
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Konferenzbeitrag
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1
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All
Beatty, Sharon E.
Behl, Abhishek
Bouncken, Ricarda B.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Pereira, Vijay
10
Filieri, Raffaele
9
Munjal, Surender
9
Budhwar, Pawan S.
7
Dwivedi, Yogesh Kumar
7
Foroudi, Pantea
7
Gupta, Suraksha
7
Richard, Marie-Odile
7
Shukla, Paurav
7
Bigné Alcañiz, J. Enrique
6
Rana, Nripendra P.
6
Kim, Juran
5
Merchant, Altaf
5
Phau, Ian
5
Tiago, Flávio Borges
5
Choi, Jeonghye
4
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Donthu, Naveen
4
Krishen, Anjala S.
4
Melewar, T. C.
4
Parida, Vinit
4
Rowley, Chris
4
Roy, Subhadip
4
Taylor, Charles Raymond
4
Teng, Lefa
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Adomako, Samuel
3
Aiello, Gaetano
3
Amankwah-Amoah, Joseph
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
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Asia Pacific business review
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The journal of product & brand management
3
International journal of Indian culture and business management
2
International journal of consumer studies
2
International journal of entrepreneurial behavior & research
2
International journal of human resource management
2
Journal of consumer marketing
2
Journal of global information management
2
Journal of international management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
European journal of international management : EJIM
1
European journal of marketing
1
European management journal
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human resource management
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation and sustainable development : IJISD
1
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Source
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ECONIS (ZBW)
60
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60
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1
Corporate sustainability entrepreneurship : the role of green entrepreneurial orientation and organizational resilience capacity for green innovation
Khan, Naveed R.
;
Ameer, Farah
;
Bouncken, Ricarda B.
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468562
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
New work design for knowledge creation and sustainability : an empirical study of coworking-spaces
Bouncken, Ricarda B.
;
Aslam, Muhammad Mahmood
;
Gantert, Till
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468748
Saved in:
5
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
6
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India's indigenous Ayurveda industry
Pereira, Vijay
;
Nandakumar, M. K.
;
Sahasranamam, Sreevas
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 188-199
Persistent link: https://www.econbiz.de/10013168123
Saved in:
9
Leveraging cultural and relational capabilities for business model innovation : the case of a digital media EMMNE
Malik, Ashish
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 270-282
Persistent link: https://www.econbiz.de/10013325607
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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