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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Fashion"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Fashion
Markenartikel
Consumer behaviour
75
Konsumentenverhalten
75
Brand management
29
Markenführung
29
Relationship marketing
23
Beziehungsmarketing
22
Luxury goods
21
Luxusgüter
21
Bibliometrics
19
Bibliometrie
19
Mode
18
Social Web
18
Social web
18
Brand image
16
Internet marketing
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Online-Marketing
16
Innovation
14
Brand
11
India
11
Indien
11
Nachhaltige Entwicklung
11
Sustainable development
11
Innovation management
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Innovationsmanagement
10
Customer value
9
Kundenwert
9
Digitalisierung
8
Digitization
8
Multinationales Unternehmen
8
Transnational corporation
8
Emerging economies
7
Market research
7
Marktforschung
7
Nachhaltigkeit
7
South Korea
7
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25
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1
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Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
Konferenzbeitrag
1
Sammelwerk
1
Language
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English
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Author
All
Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Foroudi, Pantea
5
Gupta, Suraksha
5
Melewar, T. C.
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Megehee, Carol M.
4
Phau, Ian
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Japutra, Arnold
3
Kim, Juran
3
Kim, Sang Jin
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Moon, Hakil
3
Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Walsh, Gianfranco
3
Aiello, Gaetano
2
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Bang, Nguyen
2
Bogomolova, Svetlana
2
Buchanan-Oliver, Margo
2
Chae, Heeju
2
Chen, Qimei
2
Choi, Tsan-Ming
2
Cottam, Susan
2
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
4
International marketing review
3
Journal of global fashion marketing : JGfM
3
Journal of retailing and consumer services
3
European management journal
2
International journal of advertising : the quarterly review of marketing communications
2
Business strategy and the environment
1
European journal of international management : EJIM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
26
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1
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10
of
26
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date (oldest first)
1
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
2
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
3
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
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