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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Online-Marketing
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
29
Markenführung
29
Relationship marketing
23
Beziehungsmarketing
22
Luxury goods
21
Luxusgüter
21
Bibliometrics
18
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18
Fashion
18
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18
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17
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17
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Filieri, Raffaele
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Choi, Jeonghye
4
Rana, Nripendra P.
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Tiago, Flávio Borges
4
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4
Yoon, Sukki
4
Bartikowski, Boris
3
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3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
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Augusto, Mário Gomes
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2
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Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of production research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of global information management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
16
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1
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10
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16
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
5
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
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