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~isPartOf:"Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Melewar, T. C."
~person:"O'Cass, Aron"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Unternehmenserfolg"
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Bibliometrics
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Unternehmenserfolg
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Brand image
26
Markenimage
26
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17
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16
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Balaji, M. S.
Galindo Martín, Miguel Angel
Guzman, Francisco
Melewar, T. C.
O'Cass, Aron
Paul, Justin
Roy, Sanjit
Vrontis, Demetris
15
Adomako, Samuel
14
Pereira, Vijay
14
Sharma, Piyush
14
Kraus, Sascha
12
Parida, Vinit
12
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11
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9
Dana, Leo Paul
9
Oghazi, Pejvak
9
Wincent, Joakim
9
Ahlstrom, David
8
Budhwar, Pawan S.
8
Chatterjee, Sheshadri
8
Chung, Henry F. L.
8
Ko, Eunju
8
Laroche, Michel
8
Malik, Ashish
8
Behl, Abhishek
7
Boso, Nathaniel
7
Bouncken, Ricarda B.
7
Cadogan, John W.
7
Claver Cortés, Enrique
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lanivich, Stephen E.
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Lim, Weng Marc
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Méndez Picazo, María Teresa
7
Patel, Pankaj
7
Ribeiro Soriano, Domingo
7
Tang, Jintong
7
Welsh, Dianne H. B.
7
Amankwah-Amoah, Joseph
6
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6
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6
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of strategic marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
The marketing review
6
European management journal
4
The journal of business & industrial marketing
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
Journal of marketing management : MM
3
The journal of product & brand management
3
The journal of services marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Building corporate identity, image and reputation in the digital era
2
Entrepreneurship and regional development : an international journal
2
International journal of Indian culture and business management
2
International studies of management and organization
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
Analyzing the relationship between innovation, value creation, and entrepreneurship
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Australasian marketing journal
1
Business strategy and the environment
1
Contemporary thoughts on corporate branding and corporate identity management
1
Development agenda of Third World countries under the WTO regime ; 2
1
Economic policies and issues on a global scale
1
Economic research
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
Entrepreneurship and its economic significance, behavior and effects
1
European journal of international management : EJIM
1
European journal of marketing
1
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ECONIS (ZBW)
41
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
8
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
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