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~isPartOf:"Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Fallstudie"
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
International marketing review
Journal of business research : JBR
Case studies on MNCs in India
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MNCs in India : issues and challenges
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
2
Location choice and the internationalization sequence : insights from Indian pharmaceutical companies
Yeoh, Poh-lin
- In:
International marketing review
28
(
2011
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10009242874
Saved in:
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