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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
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Konsumentenverhalten
1,687
Beziehungsmarketing
443
Relationship marketing
443
Brand management
397
Markenführung
396
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358
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Woodside, Arch G.
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Romaniuk, Jenni
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Thaichon, Park
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7
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Liu, Matthew Tingchi
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7
Piacentini, Maria
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Pornpitakpan, Chanthika
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Septianto, Felix
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Wirtz, Jochen
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Jebarajakirthy, Charles
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Ko, Eunju
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Lim, Weng Marc
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Lowe, Ben
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5
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
Journal of global fashion marketing : JGfM
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Journal of service management
Psychology & marketing
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2,166
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2,157
International journal of consumer studies
768
International journal of hospitality management
759
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583
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439
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413
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402
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384
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374
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370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
359
Journal of travel and tourism marketing
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Tourism management : research, policies, practice
342
Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Cogent business & management
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Journal of international consumer marketing
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Journal of marketing
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Technological forecasting & social change : an international journal
316
Marketing letters : a journal of research in marketing
309
European journal of operational research : EJOR
306
Journal of the Academy of Marketing Science
297
Journal of consumer behaviour : an international research review
295
Journal of fashion marketing and management
295
The journal of consumer marketing
289
International journal of contemporary hospitality management
282
International journal of internet marketing and advertising : IJIMA
280
Journal of business ethics : JOBE
278
The journal of services marketing
276
Journal of hospitality marketing & management
269
International journal of production economics
268
Marketing intelligence & planning
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
3
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
7
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
10
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
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