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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
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Internet marketing
Fashion
38
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38
Consumer behaviour
28
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28
Bekleidungsindustrie
16
Clothing industry
16
Brand management
10
Markenführung
10
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9
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5
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5
Online-Marketing
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Body weight
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Arvidsson, Adam
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Caliandro, Alessandro
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Do, Boram
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Asia Pacific journal of marketing and logistics
Building corporate identity, image and reputation in the digital era
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
Young consumers : insight and ideas for responsible marketers
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Annals in social responsibility : ASR
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BTE-Praxiswissen
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Baltic Journal of Economic Studies
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Business & professional ethics journal
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Cases on the resurgence of emerging businesses
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Central European business review : CEBR
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Corporate governance : international journal of business in society
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Corporate social responsibility and environmental management
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Digital and social media marketing : a results-driven approach
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Digital business
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Discussion papers / CEPR
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E-business : state of the art of ICT based challenges and solutions
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Electronic markets : EM ; the international journal of electronic commerce and business media
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ECONIS (ZBW)
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1
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
3
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
4
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
5
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
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