Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Year of publication: |
2022
|
---|---|
Authors: | Lari, Helnaz Ahmadi ; Foroudi, Pantea ; Imani, Saheb |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 307-346
|
Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Online-Marketing | Internet marketing | Markenführung | Brand management | Innovation | Großbritannien | United Kingdom |
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