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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Clothing"
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Search: subject_exact:"Markenidentität"
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Clothing
Brand image
167
Markenimage
167
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
104
Markenführung
104
Brand
64
Markenartikel
63
Beziehungsmarketing
38
Relationship marketing
38
Designation of origin
27
Herkunftsbezeichnung
27
Fashion
24
Mode
24
Bekleidung
20
Luxury goods
18
Luxusgüter
18
Brand loyalty
17
Social Web
17
Social web
17
China
14
Markentreue
14
Customer satisfaction
13
Kundenzufriedenheit
13
Rules of origin
13
Ursprungsregeln
13
Internet marketing
12
Online-Marketing
12
Advertising effects
10
Confidence
10
Vertrauen
10
Werbewirkung
10
Brand attitude
9
Viral marketing
9
Virales Marketing
9
Brand equity
8
Brand trust
8
Corporate Social Responsibility
8
Corporate social responsibility
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Kwon, Wi-suk
2
Aagerup, Ulf
1
Arancibia Carvajal, Sara
1
Bahng, Young Jin
1
Bakış, Selen
1
Bansal, Aishvarya
1
Behrendt, Karl
1
Bennur, Shubhapriya
1
Büdeyri-Turan, Işıl
1
Chang, Jae Youn
1
Erdoğmuş, İrem
1
Forney, Judith
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Fu, Yu-Min
1
Hawley, Jana M.
1
Hill, Nigel
1
Huang, Stephen Chi-Tsun
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Jegethesan, Kavisha
1
Jin, Byoungho
1
KIncade, Doris H.
1
Kamenidou, Irene
1
Kim, HaeJung
1
Kim, Youn-Kyung
1
Kim, Youn-kyung
1
Kitapçı, Hakan
1
Knight, Dee
1
Kumar, Archana
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Lee, Hyun-joo
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Lee, Min-Young
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Lee, Seung-eun
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Lennon, Sharron J.
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May, Daniel Esteban
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Mylonakis, John
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Nikolouli, Konstantina
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Pelton, Lou
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Sabharwal, Santosh
1
Schanski, Morgan
1
Shen, Dong
1
Sneddon, Joanne N.
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Asia Pacific journal of marketing and logistics
Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of fashion marketing and management
International journal of consumer studies
3
Journal of retailing and consumer services
3
Global business review
2
International journal of management practice : IJMP
2
International journal of technology marketing : IJTMkt
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of marketing communications
2
The IUP journal of brand management : IJBRM
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Corporate communications : an international journal
1
Economics & finance notes
1
Emerging research on Islamic marketing and tourism in the global economy
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise network management
1
International journal of export marketing : IJExportM
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Management : journal of contemporary management issues
1
Perspectives in marketing, innovation and strategy
1
Psychology & marketing
1
Regimewechsel und Gesellschaftswandel in Osteuropa : Beiträge für die 15. Tagung junger Osteuropa-Experten
1
Sport, Business and Management : an international journal ; SBM
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
20
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1
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
Customer value, purchase intentions and willingness to pay : the moderating effects of cultural/economic distance
Tsuchiya, Hitoshi
;
Fu, Yu-Min
;
Huang, Stephen Chi-Tsun
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 268-286
Persistent link: https://www.econbiz.de/10013163326
Saved in:
4
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
5
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
6
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
7
Branding : an important aspect of consumer buying behaviour towards branded apparel
Bansal, Aishvarya
;
Sabharwal, Santosh
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012213030
Saved in:
8
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
9
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
10
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
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