Branding : an important aspect of consumer buying behaviour towards branded apparel
Aishvarya Bansal and Santosh Sabharwal
Year of publication: |
2017
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Authors: | Bansal, Aishvarya ; Sabharwal, Santosh |
Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 38.2017/2018, 2, p. 149-168
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Subject: | Branded apparel | Brand awareness | Brand loyalty | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Markenführung | Brand management | Markenartikel | Brand | Bekleidung | Clothing | Markenimage | Brand image |
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