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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics letters"
~isPartOf:"International journal of consumer studies"
~language:"eng"
~person:"Fam, Kim Shyan"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Zeitreihenanalyse"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Konsumentenverhalten
Volatility
Zeitreihenanalyse
Consumer behaviour
4
Sales promotion
2
Verkaufsförderung
2
Advertising effects
1
Asia
1
Asien
1
China
1
Consumer perceptions
1
Einzelhandel
1
Emotion
1
Equity sensitivity
1
Fernsehwerbung
1
India
1
Indien
1
Indonesia
1
Indonesien
1
International marketing
1
Internationales Marketing
1
Jugendliche
1
Ladengestaltung
1
Marketing management
1
Marketingmanagement
1
Mobile Business
1
Mobile business
1
Neuseeland
1
New Zealand
1
Purchase experience
1
Retail
1
Retail trade
1
SOR theory
1
Social Web
1
Social web
1
Store design
1
Television advertising
1
Werbewirkung
1
Youth
1
consumer emotions
1
content characteristics
1
impulse buying
1
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Article
3
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Handbuch
Konferenzbeitrag
Ratgeber
Systematic review
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
Author
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Fam, Kim Shyan
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Franses, Philip Hans
9
Hassler, Uwe
8
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Gupta, Rangan
6
Hecq, Alain W. J.
6
Liu, Matthew Tingchi
6
Shin, Dong-wan
6
Thaichon, Park
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Bruwer, Johan
5
Chiu, Weisheng
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Ko, Eunju
5
Lee, Junsoo
5
Leybourne, Stephen James
5
Paul, Justin
5
Peel, David
5
Schmidt, Peter
5
Sibbertsen, Philipp
5
Tjiptono, Fandy
5
Zepeda, Lydia
5
Arli, Denni
4
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Cheng, Julian Ming Sung
4
Cho, Heetae
4
Chu, Rongwei
4
Jebarajakirthy, Charles
4
Khare, Arpita
4
Lee, Ha Kyung
4
Lyon, Phil
4
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Published in...
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Asia Pacific journal of marketing and logistics
Economics letters
International journal of consumer studies
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
Mobile social commerce content, consumer emotions and behaviour
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Fam, Kim Shyan
;
Zaharia, …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
Saved in:
2
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
3
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
4
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
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