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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of service research : JSR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Donthu, Naveen"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Jugendliche"
~subject:"Kundenzufriedenheit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Einzelhandel
Internet marketing
Jugendliche
Kundenzufriedenheit
Systematic literature review
Konsumentenverhalten
71
Brand management
31
Markenführung
31
Relationship marketing
31
Beziehungsmarketing
29
Fashion
22
Luxury goods
22
Luxusgüter
22
Mode
22
Brand image
16
Markenimage
16
Online-Marketing
16
Marketing management
15
Marketingmanagement
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Social Web
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Social web
15
Brand
14
Customer satisfaction
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Markenartikel
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Bibliometrics
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Bibliometrie
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Customer value
10
Kundenwert
10
Service quality
9
Digitalisierung
8
Digitization
8
Marketing
8
Viral marketing
8
Virales Marketing
8
Bekleidungsindustrie
7
Clothing industry
7
Nachhaltige Entwicklung
7
Sustainable development
7
Corporate reputation
6
Customer equity
6
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86
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2
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88
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2
Konferenzbeitrag
2
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Beatty, Sharon E.
Donthu, Naveen
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Laroche, Michel
31
Chebat, Jean-Charles
17
Dwivedi, Yogesh Kumar
17
Septianto, Felix
17
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Bartikowski, Boris
14
Sharma, Piyush
14
Balaji, M. S.
13
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Mattila, Anna S.
12
Rana, Nripendra P.
12
Roy, Rajat
12
Shukla, Paurav
12
Teng, Lefa
12
Thaichon, Park
12
Yoon, Sukki
12
Kukar-Kinney, Monika
11
Melewar, T. C.
11
Oghazi, Pejvak
11
Bigné Alcañiz, J. Enrique
10
Filieri, Raffaele
10
Krishen, Anjala S.
10
McColl-Kennedy, Janet R.
10
Oppewal, Harmen
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Walsh, Gianfranco
10
Babin, Barry J.
9
Choi, Jeonghye
9
Choi, Yung Kyun
9
Japutra, Arnold
9
Kim, Sang Jin
9
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of service research : JSR
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing theory and practice
9
Journal of strategic marketing
6
European management journal
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Business strategy and the environment
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of market research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Psychology & marketing
3
The journal of services marketing
3
International journal of hospitality management
2
International marketing review
2
Journal of consumer behaviour
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of service research
2
The service industries journal
2
Asian journal of business ethics : AJBE
1
British journal of management
1
California management review
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
88
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88
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
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