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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Subject
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Markenführung
Personalmanagement
Consumer behaviour
365
Konsumentenverhalten
365
Brand management
258
USA
252
United States
252
Beziehungsmarketing
232
Relationship marketing
232
Marketing management
209
Marketingmanagement
209
Strategic management
180
Strategisches Management
180
Brand image
169
Markenimage
169
Brand
112
Markenartikel
112
Customer satisfaction
106
Kundenzufriedenheit
106
Führungsstil
98
Innovationsmanagement
98
Leadership style
98
Innovation management
97
Organisatorischer Wandel
85
Organizational change
85
Corporate Social Responsibility
72
Corporate social responsibility
72
Dienstleistungsqualität
72
Führungskräfte
72
Managers
72
Service quality
72
Corporate culture
62
Unternehmenskultur
62
Erfolgsfaktor
59
Innovation
59
Lieferantenmanagement
59
Success factor
59
Supplier relationship management
59
Lieferkette
58
Supply chain
58
Multinationales Unternehmen
56
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308
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23
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23
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6
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4
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4
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Danish
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Dev, Chekitan S.
6
Melewar, T. C.
6
Roper, Stuart
5
Cappelli, Peter
3
Chen, Jiawen
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Liao, Junyun
3
O'Cass, Aron
3
Ready, Douglas A.
3
Schroeder, Jonathan E.
3
Anisimova, Tatiana
2
Balmer, John M. T.
2
Bandyopadhyay, Argho
2
Beard, Alison
2
Buchanan-Oliver, Margo
2
Buil, Isabel
2
Casidy, Riza
2
Chang, Aihwa
2
Cheng, Julian Ming Sung
2
Conger, Jay A.
2
Dong, Xuebing
2
Fournier, Susan
2
Groysberg, Boris
2
Guèvremont, Amélie
2
Hill, Linda A.
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Keller, Kevin Lane
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Lee, Wai Jin
2
Olsen, Lars Erling
2
Orth, Ulrich R.
2
Round, Griff
2
Safeer, Asif Ali
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Sarkar, Abhigyan
2
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Published in...
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Harvard business review : HBR
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
564
The journal of product & brand management
387
International journal of human resource management
311
Journal of retailing and consumer services
290
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
European journal of international management : EJIM
86
Global business review
85
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
Journal of marketing
81
International journal of human resources development and management : IJHRDM
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
308
Showing
1
-
10
of
308
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Motivation for users'
knowledge
-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing
management
implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Unpacking brand
management
superiority : examining the interplay of brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
6
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
7
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
8
Brand
management
in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał
;
Karaszewski, Robert
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
Saved in:
9
Customer-based brand equity and human resource
management
image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
10
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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