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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~subject:"Brand management"
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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