Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Enrique Bigné, Rafael Currás-Pérez and Jaoquín Aldás-Manzano
| Year of publication: |
2012
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Currás-Pérez, Rafael ; Aldás-Manzano, Jaoquín |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 575-594
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Kosmetik | Cosmetics | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535660