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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
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Auslandsgeschäft
Standardization
International marketing
48
Internationales Marketing
48
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Firm performance
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Unternehmenserfolg
8
Brand management
7
China
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KMU
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Markenführung
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SME
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Export
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Globalisierung
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Globalization
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USA
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United States
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Turkey
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Türkei
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Advertising effects
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Brand
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Cultural identity
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Designation of origin
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Export marketing
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Herkunftsbezeichnung
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Innovation
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International market entry
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Internationaler Markteintritt
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Kulturelle Identität
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Markenartikel
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Standardisierung
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Country image
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Multinationales Unternehmen
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Chung, Henry F. L.
2
Bodur, Muzaffer
1
Erdoğmuş, İrem Eren
1
Kustin, Richard Alan
1
Yilmaz, Cengiz
1
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Journal of international marketing
5
International marketing review
4
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Contributions to Economics
2
Effects of globalization on the firm
2
Europäische Hochschulschriften / 5
2
Handbook of research in international marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing ; Vol. 2
2
Managementwissen für Studium und Praxis
2
SpringerLink / Bücher
2
mir-Edition
2
Advances in services innovations
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied Marketing Science /Angewandte Marketingforschung
1
Applied economic perspectives and policy
1
Applied research on strategic international management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal
1
Best practices in international marketing
1
Business strategies for economies in transition : book of readings on CEE countries
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
ERIM report series research in management
1
European journal of international management : EJIM
1
European retail research
1
Gabler research / applied marketing science/Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Galileo Business
1
Gospodarka narodowa : the Polish journal of economics
1
Grundlagen Export und Internationalisierung
1
Hague-zagreb essays
1
Handbook of research on international advertising
1
Helsingin Kauppakorkeakoulun julkaisuja / A
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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1
Performance and standardization of Australian, Japanese and US firms
Kustin, Richard Alan
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10008738319
Saved in:
2
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
3
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
4
Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
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