Structure of marketing decision making and international marketing standardisation strategies
Henry F. L. Chung
| Year of publication: |
2009
|
|---|---|
| Authors: | Chung, Henry F. L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 794-825
|
| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Entscheidung | Decision | Standardisierung | Standardization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525829