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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Finance research letters"
~isPartOf:"Journal of economic dynamics & control"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Bruwer, Johan"
~subject:"Behavioural finance"
~subject:"Financial crisis"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Behavioural finance
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5
Wein
5
Wine
5
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3
Australien
3
Market segmentation
2
Marketing management
2
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2
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Bruwer, Johan
Goodell, John W.
23
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16
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15
Lucey, Brian M.
15
Gupta, Rangan
13
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6
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6
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5
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Asia Pacific journal of marketing and logistics
Finance research letters
Journal of economic dynamics & control
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
1
International journal of event and festival management
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1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
3
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
4
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan
;
Fong, Miranda
;
Saliba, Anthony
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Saved in:
5
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
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