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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~subject:"Competitive strategy"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Competitive strategy
Markenführung
Personalmanagement
USA
227
United States
227
Consumer behaviour
203
Konsumentenverhalten
203
Strategic management
160
Strategisches Management
160
Beziehungsmarketing
137
Relationship marketing
137
Brand management
133
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95
Leadership style
95
Brand image
84
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84
Organisatorischer Wandel
83
Organizational change
83
Innovationsmanagement
82
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81
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80
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80
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66
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65
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52
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Dev, Chekitan S.
6
Cappelli, Peter
3
Chen, Jiawen
3
Liao, Junyun
3
Porter, Michael E.
3
Ready, Douglas A.
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Beard, Alison
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Collis, David
2
Conger, Jay A.
2
Dong, Xuebing
2
Fournier, Susan
2
Groysberg, Boris
2
Hagiu, Andrei
2
Hill, Linda A.
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Huchzermeier, Arnd
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Nunes, Paul F.
2
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Sarkar, Abhigyan
2
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Thaichon, Park
2
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1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
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1
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Asia Pacific journal of marketing and logistics
Harvard business review : HBR
Journal of business research : JBR
727
The international journal of human resource management
592
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
297
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
189
Employee relations
155
Management revue : socio-economic studies
151
Industrial marketing management : the international journal for industrial and high-tech firms
141
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
139
European journal of marketing : EJM
132
SpringerLink / Bücher
132
International journal of manpower
124
International journal of contemporary hospitality management
117
Cogent business & management
113
Psychology & marketing
113
Marketing intelligence & planning
108
Journal of marketing communications
104
Business horizons
102
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of strategic marketing
97
Springer eBook Collection
92
The IUP journal of brand management : IJBRM
92
European journal of international management : EJIM
90
Global business review
89
Journal of business ethics : JOBE
86
Tourism management : research, policies, practice
83
Asia Pacific : journal of human resources
81
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Strategic management journal
79
International journal of human resources development and management : IJHRDM
78
Journal of the Academy of Marketing Science
78
European research studies
77
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ECONIS (ZBW)
220
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1
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10
of
220
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1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Motivation for users'
knowledge
-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing
management
implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
5
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
6
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
7
Brand
management
in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał
;
Karaszewski, Robert
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
Saved in:
8
Corporate venturing
Lerner, Joshua
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 86-94
Persistent link: https://www.econbiz.de/10010128898
Saved in:
9
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
10
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
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