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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
~type:"article"
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Markenführung
Personalmanagement
USA
227
United States
227
Consumer behaviour
203
Konsumentenverhalten
203
Strategic management
160
Strategisches Management
160
Beziehungsmarketing
136
Relationship marketing
136
Brand management
133
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95
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95
Brand image
84
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84
Organisatorischer Wandel
83
Organizational change
83
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81
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81
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79
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79
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66
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66
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65
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Dev, Chekitan S.
6
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Chen, Jiawen
3
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Ready, Douglas A.
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Beard, Alison
2
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2
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Hill, Linda A.
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Hu, Yanghong
2
Huang, Yung-Chuan
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
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2
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2
Thaichon, Park
2
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2
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1
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1
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1
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1
Arshad, M. Usman
1
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1
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Asia Pacific journal of marketing and logistics
Harvard business review : HBR
Journal of business research : JBR
702
The international journal of human resource management
557
The journal of brand management : an international journal
540
The journal of product & brand management
378
International journal of human resource management
299
Journal of retailing and consumer services
289
Human resource management
235
Human resource management review
222
International journal of hospitality management
168
Employee relations
148
Human resource management journal
138
Management revue : socio-economic studies
134
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
133
European journal of marketing : EJM
123
Cogent business & management
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
International journal of manpower
112
Psychology & marketing
111
Journal of strategic marketing
110
International journal of contemporary hospitality management
109
Journal of marketing communications
103
Marketing intelligence & planning
102
Journal of marketing management : MM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
Global business review
85
Journal of business ethics : JOBE
81
Journal of marketing
81
European journal of international management : EJIM
79
Asia Pacific : journal of human resources
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
72
International journal of human resources development and management : IJHRDM
71
Marketing letters : a journal of research in marketing
71
Administrative Sciences : open access journal
69
Human resource management journal : HRMJ ; the definitive journal linking human resource management policy and practice
69
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ECONIS (ZBW)
182
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182
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1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Motivation for users'
knowledge
-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing
management
implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
5
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
6
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
7
Brand
management
in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał
;
Karaszewski, Robert
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
10
How suppliers category
management
policy influences category sales performance
Chun, Dal-young
;
Cadeaux, Jack M.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 222-231
Persistent link: https://www.econbiz.de/10003977215
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